60-minute Brand Strategist

A masterfully instructive and insightful book on what it realty takes to build a powerful brand today. Understanding the creation and nourishment of great brands is critical to marketers. This how-to book should be a required reading for business students as well as experienced brand marketers. They should not just read it, but also live by it. It is an essential guide for every brand managers and marketing professionals in the 21st century. In 60-Minute Brand Strategist, Idris follows up on his insightful book "High Intensity Marketing by introducing a masterful and proven approach to brand strategy development. The book provides a powerful seven-step how-to process to guide brand development together with tools and examples which has traditional been regarded as trade secrets. These techniques are used by the world's most successful and valuable brands. Not only the process can be used by managers as a how-to guide to create a great brand strategy, it also helps management to start to think about how to align the entire organization to deliver the brand promise and create powerful assets. Through concepts, tools and examples, Idris brings the fundamental of brand strategy development to a higher level in an easy to understand and practical way. 60-Minute Brand Strategist also provides new insight into luxury brand marketing and metaphysical marketing. The tools and concepts introduced in this book can be implemented in any organization to build brands, spur growth, increase revenues, and transform the image of companies and their brands. The writer does a remarkable job putting together such as useful book to help managers fully realizing the level of return-of-investments theirbrands could offer. Anyone interested in building brands or keeping theirs strong should read this cover to cover.Mootee, Idris is the author of '60-minute Brand Strategist', published 2003 under ISBN 9780973130812 and ISBN 0973130814.