6512639
9780615151250
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Advertising veteran Dean Fueroghne shares insights from his 40 years of experience in the advertising business. As a creative director and agency principal, he discusses advertising and what makes it work or not work. It's a view from inside the art and business of advertising.Fueroghne, Dean is the author of 'Always Leave Room for the Mouse', published 2007 under ISBN 9780615151250 and ISBN 0615151256.
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