1904625
9780385508179
With vivid anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group show readers how to create a memorable publicity hook and design attention-grabbing packaging for any product.Thaler, Linda Kaplan is the author of 'Bang! Getting Your Message Heard In A Noisy World', published 2005 under ISBN 9780385508179 and ISBN 0385508174.
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