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9780131354210

Basic Marketing Research: International Edition

Basic Marketing Research: International Edition

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Product details

  • ISBN-13: 9780131354210
  • ISBN: 0131354213
  • Edition: 2
  • Publication Date: 2008
  • Publisher: Prentice Hall Professional Technical Ref

AUTHOR

Burns, Alvin C., Bush, Ronald F.

SUMMARY

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.Burns, Alvin C. is the author of 'Basic Marketing Research: International Edition', published 2008 under ISBN 9780131354210 and ISBN 0131354213.

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