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9780697086662

Basic Media Writing

Basic Media Writing

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Product details

  • ISBN-13: 9780697086662
  • ISBN: 0697086666
  • Publisher: Brown & Benchmark

AUTHOR

Mencher, Melvin

SUMMARY

The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.Mencher, Melvin is the author of 'Basic Media Writing' with ISBN 9780697086662 and ISBN 0697086666.

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