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9780324158502
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New to the sixth edition are CD Rom Business Strategy Applications. Each chapter has an exercise designed to teach the students how to use the materials they have learned in the chapter. The reference in the text directs students to the CD-ROM packaged with each new book. These exercises have questions to help them review the chapter materials, questions to help them understand the application materials and an assignment that they can do to bring knowledge, application and strategy together. These exercises help students understand the material in the book, but they also provide an understanding of why the material is important and how it fits in the strategic plans and decisions of a business.Jennings, Marianne M. is the author of 'Business Its Legal, Ethical, and Global Environment With Infotrac', published 2003 under ISBN 9780324158502 and ISBN 0324158505.
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