Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management

Preface Introduction: Consultant Centered Campaigns The Campaign Plan The Lay of the Land: Understanding the Campaign Context The Context of the Race Demographic Research: The Theory of Aggregate Inference Candidate and Opposition Profiles: Looking at the Record Strategic Thinking Prior Electoral Targeting Polling: The Focus of Strategic Vision Strategic Positioning Voter Contact Techniques Fundraising Strategy and Tactics Strategic Communications New Coverage Returning to the Grassroots The Future of Political Organizations References IndexShea, Daniel M. is the author of 'Campaign Craft The Strategies, Tactics, and Art of Political Campaign Management', published 2001 under ISBN 9780275970949 and ISBN 0275970949.