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9780131610682

Complete Handbook of All Purpose Telemarketing Scripts - Barry Z. Masser - Hardcover

Complete Handbook of All Purpose Telemarketing Scripts - Barry Z. Masser - Hardcover

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Product details

  • ISBN-13: 9780131610682
  • ISBN: 0131610686
  • Edition: 1
  • Publisher: Prentice Hall PTR

AUTHOR

Masser, Barry Z.

SUMMARY

Barry Z. Masser is one of America's business-to-business telemarketing pioneers. Since 1965 he has assisted more than 200 firms--from small companies to Fortune 500 corporations--in utilizing the widest range of selling tools. With a strong background in direct mail and field sales, as well as telephone selling, he is uniquely qualified to offer such expert guidance.Masser, Barry Z. is the author of 'Complete Handbook of All Purpose Telemarketing Scripts - Barry Z. Masser - Hardcover' with ISBN 9780131610682 and ISBN 0131610686.

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