188161
9780130169723
The Internet is transforming the world of consumer behavior. Consumer Behavior: A Framework reflects this change in the following ways: 1. Extensive coverage of how the Internet has widened the choices facing consumers. 2. Extensive coverage of how Internet purchasers reveal a wealth of information to marketers. 3. Numerous links to web sites via www.consumerbehavior.net .Mowen, John C. is the author of 'Consumer Behavior: A Framework', published 2000 under ISBN 9780130169723 and ISBN 0130169722.
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