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9780844234700

Copy Chasers on Creating Business-to-Business Ads

Copy Chasers on Creating Business-to-Business Ads

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Product details

  • ISBN-13: 9780844234700
  • ISBN: 0844234702
  • Publication Date: 1994
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Lawler, Edmund O.

SUMMARY

Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.Lawler, Edmund O. is the author of 'Copy Chasers on Creating Business-to-Business Ads', published 1994 under ISBN 9780844234700 and ISBN 0844234702.

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