Creative Genius

The Innovation Guide for Business Leaders, Border Crossers and Game Changers. Ideas are the new currency of success. Seismic shifts are transforming your markets - often invisible, but with immerse implications. New technologies, economics and culture have transformed people's expectations and dreams. Survival and success require you to explore places no business has gone before, to be more curious and creative - to see things differently, and think different things. From rockstars to graffiti artists, scientists to entrepreneurs - Leonardo da Vinci and Alberto Alessi, Donna Karan and Burt Rutan, John Maeda and Shigeru Miyamoto -Creative Genius inspires you to think bigger in today's complex world, and to 'stay crazy' in practical and profitable ways. Start with the impossible, then work out how to make it possible. Welcome to the Genius Lab, where inspiration meets perspiration, with practical tools to find the best opportunities, connect insight with ideas and ensure the best solutions have the most impact. Learn from the strategies and processes of today's most innovative companies. From life in the Googleplex, to the creative rigour of Apple and Virgin Galactic, Samsung and Threadless, IDEO and Wieden+Kennedy - fusing deep insight with commercial discipline to ensure that innovation delivers profitable growth. Be bold, be brave, be brilliant Genius = intelligent + imagination = extraordinary resultsFisk, Peter is the author of 'Creative Genius', published 2011 under ISBN 9781841127897 and ISBN 1841127892.