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9780340857656

Direct Marketing in a Week

Direct Marketing in a Week
$22.04
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Product details

  • ISBN-13: 9780340857656
  • ISBN: 034085765X
  • Publisher: Hodder General Publishing Division

AUTHOR

Twomey, Dee

SUMMARY

Direct marketing describes the process where information about an individual's responses and transactions are recorded and this data is used to target, implement and control marketing activity. This guide is designed for marketers of all levels hoping to improve their skills.Twomey, Dee is the author of 'Direct Marketing in a Week' with ISBN 9780340857656 and ISBN 034085765X.

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