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9780974876535
Ira S. Kalb is the president of Kalb & Associates, a consulting and training firm that specializes in marketing, sales, management and business systems. He is the author of Creating Your Own Marketing Makes Good $ and Sense and The Fundamentals of High-Technology Marketing. He lives in Santa Monica, California.Kalb, Ira S. is the author of 'Dna Of Marketing ', published 2005 under ISBN 9780974876535 and ISBN 0974876534.
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