Dragons at Your Door How Chinese Companies Are Disrupting the Rules of Global Competition

THE DRAGONS ARE COMING HOW WILL YOU RESPOND? Chinese firms are challenging the established rules of global competition. Forget yesterday's stereotype- that they are the producers of cheap, low-quality imitations flooding world markets. These firms are now targeting high-end products and industries and advancing into value added activities such as engineering, design, and R&D. By leveraging new possibilities opened up by globalization, say Ming Zeng and Peter Williamson, the Chinese are challenging the status quo and on a much larger scale than the Japanese or Korean companies that came before them. Their secret weapon? Cost Innovation- using the Chinese cost advantage to bring high technology to price competitive mass markets, offer huge variety and more customization while maintaining low costs, and unlock economics of scale that blow today's cozy niche businesses apart. The first book to examine this new force, Dragons at your Door, exposes the strategies, strengths, and limitations of these fast-rising competitors and surfaces the logic enabling them to attack high-end industries. The authors provide critical new insight into the nature of these unique companies-including Huawei, Lenovo, Haier, China International Marine Container, Wanxiang, and Pearl River piano. And drawing on examples from multinationals such as Nokia, Intel, GE Medical, LG, Phillips and Procter and Gamble, Zeng and Williamson explain how to prosper in the face of disruptive competition from the dragons, The keys: Combining cost innovation with your existing strengths to beat dragons at their own game Leveraging your international network to harness knowledge scattered around the world and develop extensive and customized product lines Challenging the conventional wisdom that today's niche market segments must inevitably remain low-volume and high-price Transforming the role China plays in your global network to capture cost advantages in R&D Design and engineering as well as manufacturing, customization, and service The authors also put forward a radical alternative: forge a global alliance with Chinese company-and use it to bolster your chances of success not just in China but in Global markets.Zeng, Ming is the author of 'Dragons at Your Door How Chinese Companies Are Disrupting the Rules of Global Competition', published 2007 under ISBN 9781422102084 and ISBN 1422102084.