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9780749442002
Effective Use of Market Research How to Drive and Focus Better Business Decisions
by Birn, Robin
by Birn, Robin
114419
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- Condition: New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 65%
- Ships From: Springfield, VA
- Shipping: Standard
114419
List Price
Discount
27% Off
You Save
$10.48
About this item
- Condition: Like New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 65%
- Ships From: Springfield, VA
- Shipping: Standard
Product details
- ISBN-13: 9780749442002
- ISBN: 074944200X
- Edition: 4
- Publication Date: 2004
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
The widening application of research techniques in marketing is examined in this study, which considers the circumstances in which market research is necessary, explaining what can be gained from it and analysing the decisions which may be taken.Birn, Robin is the author of 'Effective Use of Market Research How to Drive and Focus Better Business Decisions', published 2004 under ISBN 9780749442002 and ISBN 074944200X.
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