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9780754614449

Healthy Culture and Unhealthy Culture

Healthy Culture and Unhealthy Culture

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  • ISBN-13: 9780754614449
  • ISBN: 0754614441
  • Publisher: Ashgate Publishing, Limited

AUTHOR

Yamashita, Hideo

SUMMARY

Globalization has become a reality in the corporate world. Enterprise competitiveness is the key to survival in the new global jungle. In order to sustain long-term success, enterprise competitiveness must be supported by a healthy corporate culture. By proposing a framework consisting of a three-layer corporate structure and a set of seven principles of enterprise competitiveness, this book makes a clear distinction between healthy and unhealthy cultures. Hideo Yamashita presents a creative addition to the theory of global competition and comparative management, and provides a new dimension for management thinkers and corporate decision-makers in examining their competitive strategies. Essential reading to companies wanting to succeed globally.Yamashita, Hideo is the author of 'Healthy Culture and Unhealthy Culture' with ISBN 9780754614449 and ISBN 0754614441.

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