4786124
9780521848596
This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.Lau, Richard R. is the author of 'How Voters Decide Information Processing in Election Campaigns', published 2006 under ISBN 9780521848596 and ISBN 0521848598.
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