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9780324395501
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Less overly complex theory, more practical business application, Marthinsen's MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS is written specifically for the MBA. This exciting new first edition presents macroeconomics in the context of models for decision-making. Its unique three-sector model focuses on the interactions between the real goods market, real loanable funds market, and foreign exchange market -- helping students grasp practical "big picture" concepts that will lead them to better business decisions. Rather than getting bogged down in theory, Marthinsen uses theory only as a means to an end of practical understanding. He focuses on concrete business examples of what happens when certain monetary or fiscal policy changes are made or when there are shifts in other economic variables. Clear and concise, the book goes directly to the point of how understanding macroeconomics concepts can help students make informed, more profitable business decisions. The book was written for MBAs who were not necessarily economics majors, making it appealing to students with a variety of undergraduate backgrounds. Using minimal math, it keeps readers engaged with its strategic use of figures, tables, charts, and illustrative exhibits. Managing in a Global Economy offers a strategic focus, emphasizes the interaction between markets, and equips MBAs with the macroeconomic tools for better decision-making.Marthinsen, John E. is the author of 'Managing in a Global Economy With Infotrac Demystifying International Macroeconomics', published 2007 under ISBN 9780324395501 and ISBN 0324395507.
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