5507669
9780471921516
Marketing by Agreement: A Cross Cultural Approach to Business Negotiations
by McCall, J. B., Warrington, M. B.
About this item
- Condition: Good
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Product details
- ISBN-13: 9780471921516
- ISBN: 0471921513
- Edition: 2
- Publication Date: 1989
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
THE NATURE AND FUNCTION OF NEGOTIATION. A Negotiation Approach to Marketing. The Anatomy of Negotiation. Communication, Culture and Negotiation. Frameworks for Adaptive Behaviour. Communication, Culture and Negotiation. Making Commercial Agreements Within Legal Frameworks. NEGOTIATING MARKETING AGREEMENTS. The Sales/Purchase Agreement. The Sales/Purchase Agreement. The Agency/Distributorship Agreement. The Licensing Agreement. The Joint-Venture Agreement. Managing the Negotiation Process. Bibliography. Author Index. Subject Index.McCall, J. B. is the author of 'Marketing by Agreement: A Cross Cultural Approach to Business Negotiations', published 1989 under ISBN 9780471921516 and ISBN 0471921513.
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