3794947
9780387243085
Marketing Research And Modeling Progress And Prospects a Tribute to Paul E. Green
by Wind, Yoram, Green, Paul E., Green, Paul E., Jr.
31245
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- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780387243085
- ISBN: 0387243089
- Publication Date: 2005
- Publisher: Springer
AUTHOR
SUMMARY
Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.Wind, Yoram is the author of 'Marketing Research And Modeling Progress And Prospects a Tribute to Paul E. Green', published 2005 under ISBN 9780387243085 and ISBN 0387243089.
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