1172227
9780324023176
Marketing Research Essentials
by McDaniel, Carl, Gates, Roger H.
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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Product details
- ISBN-13: 9780324023176
- ISBN: 0324023170
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
Use of the Internet in conducting marketing research is highlighted throughout this book. Boxed features presented in almost every chapter called "Going On-line" provide valuable insight on the applications of the Internet in conducting marketing research. Additional Materials include multivariates, the certification of marketing researchers, the proactive role of the CMOR, the latest scanner-based software, and the future of marketing research.McDaniel, Carl is the author of 'Marketing Research Essentials' with ISBN 9780324023176 and ISBN 0324023170.
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