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9780803939240
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The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:Atkin, Charles K. is the author of 'Mass Communication+public Health' with ISBN 9780803939240 and ISBN 0803939248.
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