123187
9780142001905
New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century
by Bedbury, Scott, Fenichell, Stephen
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Product details
- ISBN-13: 9780142001905
- ISBN: 0142001902
- Publication Date: 2003
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
Scott Bedbury was senior vice president of marketing at Starbucks from 1995 to 1998. Prior to that he was head of advertising for Nike, where he launched the "Bo Knows" and "Just Do It" campaigns. A resident of Seattle, he is currently CEO of Brandstream and a speaker for the Leigh Bureau. Stephen Fenichell is the author of Plastic: The Making of a Synthetic Centuryand Other People's Money. His articles have appeared in New York, Men's Journal, Forbes/FYI, GQ, Discover, Condé Nast Traveler, and Wired.Bedbury, Scott is the author of 'New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century', published 2003 under ISBN 9780142001905 and ISBN 0142001902.
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