1578835
9780674011465
Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
by Kirp, David L., Berman, Elizabeth Popp, Holman, Jeffrey T.
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- Condition: New
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- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780674011465
- ISBN: 0674011465
- Publisher: Harvard University Press
AUTHOR
SUMMARY
Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success.Kirp, David L. is the author of 'Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education' with ISBN 9780674011465 and ISBN 0674011465.
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