38451378

9781784410018

Shopper Marketing and the Role of in-Store Marketing

Shopper Marketing and the Role of in-Store Marketing
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  • ISBN-13: 9781784410018
  • ISBN: 1784410012
  • Publication Date: 2014
  • Publisher: Emerald Group Publishing Limited

AUTHOR

Grewal, Dhruv, Roggeveen, Anne L., Malhotra, Naresh K.

SUMMARY

Grewal, Dhruv is the author of 'Shopper Marketing and the Role of in-Store Marketing', published 2014 under ISBN 9781784410018 and ISBN 1784410012.

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