Sign Design

The 2nd edition in a brilliant new series devoted to this major discipline in 21st Century visual communication, Sign Design 2 substantially broadens the agenda to include corporate identity programs and presents a superlative selection of modern signs designed for motels, hotels, exhibition homes, hospitals, drug stores and much more. Informative captions accompany each sign featured, describing the philosophy behind the design and the materials used in the sign's production. Many of these examples are so visually powerful they transcend the need for the use of language in conveying the message, while others use language only. Media vary from the humble billboard to cars, pole signs, projected signs and sophisticated neon constructions. Sign Design 2 is a valuable reference book full of bright new ideas that will provide creative inspiration for many years to come. As Set: $159.95 89-5770-017-X.Jeong, Kwang-Young is the author of 'Sign Design', published 2004 under ISBN 9788957700167 and ISBN 8957700161.