4151069
9780416012019
Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.Leiss, William is the author of 'Social Communication in Advertising: Persons, Products and Images of Well-Being' with ISBN 9780416012019 and ISBN 0416012019.
[read more]