177079
9781857882988
Soul of the New Consumer Authenticity-What We Buy and Why in the New Economy
by Lewis, David, Bridger, Darren
325
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- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
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About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9781857882988
- ISBN: 1857882989
- Publisher: NetLibrary, Incorporated
AUTHOR
SUMMARY
New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them and what they buy and why.Lewis, David is the author of 'Soul of the New Consumer Authenticity-What We Buy and Why in the New Economy' with ISBN 9781857882988 and ISBN 1857882989.
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