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9780786427185

Sporting Goods Industry History, Practices And Products

Sporting Goods Industry History, Practices And Products
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  • ISBN-13: 9780786427185
  • ISBN: 0786427183
  • Publication Date: 2006
  • Publisher: McFarland & Company, Incorporated Publishers

AUTHOR

Lipsey, Richard A., Doyle, Thomas B.

SUMMARY

"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.Lipsey, Richard A. is the author of 'Sporting Goods Industry History, Practices And Products', published 2006 under ISBN 9780786427185 and ISBN 0786427183.

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