Talking Politics The Substance of Style from Abe to "W"

If politics as practiced is talk, then how does a political figure--especially an American President--talk politics? If someone can be all style and no substance, is there any actual political substance to style? Talking Politicslooks at the alpha and omega of presidential image, its highs--Lincoln at Gettysburg--and lows--"W" at any microphone--demystifying the spun mists of political "message" on which an institution like the American presidency has always depended.Silverstein, Michael is the author of 'Talking Politics The Substance of Style from Abe to "W"', published 2003 under ISBN 9780971757554 and ISBN 0971757550.