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9780761934837

Transnational Media/contoured Markets Re-mapping Asia Via Satellite And Cable

Transnational Media/contoured Markets Re-mapping Asia Via Satellite And Cable

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Product details

  • ISBN-13: 9780761934837
  • ISBN: 0761934839
  • Publication Date: 2006
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Thomas, Amos Owen

SUMMARY

In the context of Asia, this book analyses how globalisation of the media and advertising has occurred within the context of economic, political, social and cultural processes within regions, nation-states, and transborder ethnic communities. It documents and examines the responses of domestic and regional marketers.Thomas, Amos Owen is the author of 'Transnational Media/contoured Markets Re-mapping Asia Via Satellite And Cable', published 2006 under ISBN 9780761934837 and ISBN 0761934839.

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