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9780923168001
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2001 WINNING SALES STRATEGIES--Field tested Strategies by Kenneth R. Schock is the result of nearly 30 years of sales research plus information learned from attending hundreds of sales seminars from some of the industry's great sales trainers. Although this outstanding resource is currently being used as a college text, it can be adapted easily to the trades. This book is full of useful selling strategies & is motivational, instructional & covers the following subjects: Developing winning sales traits, career opportunities, personality evaluation, buyer motivation & behavior, personal communication styles, persuasion strategies. time management strategies, product knowledge suggestions, preapproach strategies, approach strategies, field-tested prospecting methods, making a winning sales presentation, welcoming price & other objections, how to close more sales, telemarketing strategies including scripts & other closing methods, retail selling strategies, selling services, increasing personal productivity, using stress to one's advantage, strategies of negotiation, legal & ethical issues in selling, plus a summary of selling strategies, quizzes & laboratory assignments. Written in a straightforward manner; this book is a current, outstanding up-to-date volume of new & "state-of-the-art" strategies for increasing sales. An additional book which supplements this text is 2001 WINNING STRATEGIES FOR INTERPERSONAL EFFECTIVENESS. Useful as a college text or for the trades ISBN 0-923168-10-9. (299 pages--perfect bound) audio tapes & video tapes also available. Contact Sales Focus Publishers P.O. Box 2477, Saratoga, CA 95070. 408-867-7820.Schock, Kenneth R. is the author of 'Two Thousand One Winning Sales Strategies', published 1991 under ISBN 9780923168001 and ISBN 0923168001.
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