47691644
9781259548147
Advertising and Promotion : An IntegratedMarketing Communications Perspective
by Belch, Belch
512607
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Product details
- ISBN-13: 9781259548147
- ISBN: 1259548147
- Publication Date: 2017
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Belch is the author of 'Advertising and Promotion : An IntegratedMarketing Communications Perspective', published 2017 under ISBN 9781259548147 and ISBN 1259548147.
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