340739
9780940899346
Most artists relate to the idea of struggling, but it doesn't have to be so. This encyclopedic volume examines the business side of art, providing case history examples and success stories along with checklists and action plans. From budgeting for promo pieces and considering the effectiveness of their impact to uncovering new art markets, this is packed with avenues for financial success.Constance Smith is the author of 'Art Marketing 101: A Handbook for the Fine Artist' with ISBN 9780940899346 and ISBN 0940899345.
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