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9780132059589

Basic Marketing Research

Basic Marketing Research
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  • ISBN-13: 9780132059589
  • ISBN: 0132059584
  • Edition: 2
  • Publication Date: 2007
  • Publisher: Prentice Hall

AUTHOR

Burns, Alvin C., Bush, Ronald F.

SUMMARY

This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.Burns, Alvin C. is the author of 'Basic Marketing Research', published 2007 under ISBN 9780132059589 and ISBN 0132059584.

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