5380082
9780262113038
Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. She argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.Klingmann, Anna is the author of 'Brandscapes Architecture in the Experience Economy', published 2007 under ISBN 9780262113038 and ISBN 0262113031.
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