144663
9780072410631
Business Marketing Connecting Strategy, Relationships, and Learning
by Dwyer, F. Robert, Tanner, John F.
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About this item
- Condition: New
- Provider: Bookjunction Contact
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
Product details
- ISBN-13: 9780072410631
- ISBN: 0072410639
- Edition: 2
- Publication Date: 2001
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
F. Robert Dwyer is the Joseph S. Stern Professor of Marketing at the University of Cincinnati (UC) and currently serves as marketing department head and director of the Direct Marketing Policy Center.Dwyer, F. Robert is the author of 'Business Marketing Connecting Strategy, Relationships, and Learning', published 2001 under ISBN 9780072410631 and ISBN 0072410639.
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