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9780324190434

Business Marketing Management A Strategic View of Industrial and Organizational Markets

Business Marketing Management A Strategic View of Industrial and Organizational Markets
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  • Condition: New
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  • Ships From: STERLING HEIGHTS, MI
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  • Comments: New Book Original US edition, We Ship to PO BOX Address also.
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Product details

  • ISBN-13: 9780324190434
  • ISBN: 0324190433
  • Edition: 8
  • Publication Date: 2003
  • Publisher: Cengage South-Western

AUTHOR

Hutt, Michael D., Speh, Thomas W.

SUMMARY

This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.Hutt, Michael D. is the author of 'Business Marketing Management A Strategic View of Industrial and Organizational Markets', published 2003 under ISBN 9780324190434 and ISBN 0324190433.

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