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9780750653121

CIM Coursebook 01/02: International Marketing Strategy

CIM Coursebook 01/02: International Marketing Strategy

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Product details

  • ISBN-13: 9780750653121
  • ISBN: 0750653124
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Carter, Steve, Fifield, Paul, Lewis, Keith

SUMMARY

This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner.Carter, Steve is the author of 'CIM Coursebook 01/02: International Marketing Strategy' with ISBN 9780750653121 and ISBN 0750653124.

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