Connecting Science To Innovation Managing R&d On A Global Scale

To boost innovation, management consultants and educators often preach cross-functional integration of marketing, product development and technology research. However, in the case of multinational companies (MNCs), such integration is neither possible (due to geographic distances) nor always preferable (mismatch of work incentives and productivity). Furthermore Max von Zedtwitz argues that, in fact, geographical distances and other, non-physical separations between research and product development actually improve long-term innovative capacity in many companies. Based on research in more than 80 MNCs and 1,000 R&D units worldwide, this book examines and outlines the vital issues relating to managing integrated innovation processes across functional barriers, and geographical distances, in today's increasingly global companies.von Zedtwitz, Maximilian is the author of 'Connecting Science To Innovation Managing R&d On A Global Scale', published 2007 under ISBN 9781843769248 and ISBN 1843769247.