1929791
9780071111775
Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson
by Peter, J. Paul, Olson, Jerry
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- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9780071111775
- ISBN: 0071111778
- Edition: 7
- Publication Date: 2004
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
Jerry C. Olson is the Earl P. Strong Executive Education Professor of Marketing of Pennsylvania State University and a founding partner of Olson Zaltman Associates.Peter, J. Paul is the author of 'Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson', published 2004 under ISBN 9780071111775 and ISBN 0071111778.
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