Contemporary Marketing 2009 Update

Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that includes everything you need to begin a marketing career, as well as concepts that will help you understand how to look at your own studies and your own career as a marketing adventure. All of the components of the marketing mix are included along with a great deal of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING has continued to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.Kurtz, David L. is the author of 'Contemporary Marketing 2009 Update', published 2008 under ISBN 9780324580211 and ISBN 0324580215.