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9780471632276

Create the Best Sales and Promotion Pieces

Create the Best Sales and Promotion Pieces

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Product details

  • ISBN-13: 9780471632276
  • ISBN: 0471632279
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Holtz, Herman R.

SUMMARY

Everyone Markets. Writing is the Common Denominator. The Typical Sales and Promotional Pieces. The Essentials of Persuasive Writing. Examples and Exercises: Advertising Copy. Examples and Exercises: Direct-mail Copy. Examples and Exercises: Newsletters. Illustrations. Editorial and Production Functions. Modern Technological Methods. Appendix. List of Figures.Holtz, Herman R. is the author of 'Create the Best Sales and Promotion Pieces' with ISBN 9780471632276 and ISBN 0471632279.

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