Deceptive Mailings and Sweepstakes Promotions : Congressional Hearing

Examines promotional mailings, particularly sweepstakes, that flood mailboxes with more than a billion pieces of mail/year. Examines the nature & the impact of sweepstakes run by: American Family Enterprises, Publishers Clearing House, Time Inc., & Reader's Digest. No evidence has been uncovered that the sweepstakes are fraudulent; however, the legitimate sweepstakes companies use deceptive & aggressive marketing techniques. Examines unfair practices that deceive consumers into making excessive, unneeded purchases. Examines how laws can be changed to make sweepstakes less deceptive & how the companies could be more honest with consumers.Collins, Susan M. is the author of 'Deceptive Mailings and Sweepstakes Promotions : Congressional Hearing', published 2000 under ISBN 9780756701468 and ISBN 0756701465.