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142863

9780072488968

Dynamics of Mass Communication Media in the Digital Age

Dynamics of Mass Communication Media in the Digital Age

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Product details

  • ISBN-13: 9780072488968
  • ISBN: 0072488964
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Dominick, Joseph R.

SUMMARY

The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.Dominick, Joseph R. is the author of 'Dynamics of Mass Communication Media in the Digital Age' with ISBN 9780072488968 and ISBN 0072488964.

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