Encycloflora

ENCYCLOFLORA (TM) is a series of twelve floral educational textbooks, each dealing with different aspects of the floral industry. Written by a pool of floral professionals, this collection is geared toward those who are interested in or involved with retail floristry. ENCYCLOFLORA (TM) provides the reader with essential information about the retail florist business & gives details about the daily operation of the shop, purchasing, pricing, bookkeeping, marketing & selling. Floral design is extensively covered, as well. Whether the designing is for parties, weddings, funerals, or holidays, this collection provides information complete with helpful examples. Also provided are instructions & charts for proper care & handling of green plants, foliage & fresh flowers. Retail Flower Shop Operation, Designing With Balloons & Flowers, Basic Floral Design, Selling & Designing Wedding Flowers, Purchasing & Handling Fresh Flowers & Foliage, Visual Merchandising for the Retail Florist, Advanced Floral Design, Green & Blooming Plants, Selling & Designing Sympathy Flowers, Selling & Designing Party Flowers, & Marketing & Promoting Floral Products, can be purchased as a set or individually. Page lengths range from 157 pages to 534 pages. Individual prices range from $34.95 - $39.95, or $347.52 for the entire set. To order: Redbook Florist Services, P.O. Box 258, Paragould, AR 72451. Phone number: (800) 643-0100.Redbook Florist Services Educational Advisory Comm is the author of 'Encycloflora' with ISBN 9781569630006 and ISBN 1569630003.