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9780787673567

Encyclopedia Of Major Marketing Campaigns

Encyclopedia Of Major Marketing Campaigns

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Product details

  • ISBN-13: 9780787673567
  • ISBN: 0787673560
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Cengage Gale

AUTHOR

Riggs, Thomas

SUMMARY

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.Riggs, Thomas is the author of 'Encyclopedia Of Major Marketing Campaigns', published 2006 under ISBN 9780787673567 and ISBN 0787673560.

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