6955902
9780566087868
Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing
by Moss, Gloria
by Moss, Gloria
31245
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About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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Product details
- ISBN-13: 9780566087868
- ISBN: 0566087863
- Publication Date: 2008
- Publisher: Ashgate Publishing Company
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SUMMARY
'Gender, Design and Marketing' offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.Moss, Gloria is the author of 'Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing', published 2008 under ISBN 9780566087868 and ISBN 0566087863.
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