Name: Innovation Management & New Product Development
Author: Trott, Paul
ISBN: 9780273655602

by Trott, Paul

Innovation Management & New Product Development

by Trott, Paul

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ISBN-13: 9780273655602
ISBN: 0273655604
Publisher: Prentice Hall PTR

AUTHOR

Trott, Paul

SUMMARY

Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development. The text brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.Trott, Paul is the author of 'Innovation Management & New Product Development' with ISBN 9780273655602 and ISBN 0273655604.

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