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9780749437206

Integrated Branding Becoming Brand-Driven Through Companywide Action

Integrated Branding Becoming Brand-Driven Through Companywide Action

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Product details

  • ISBN-13: 9780749437206
  • ISBN: 0749437200
  • Publisher: Kogan Page, Limited

AUTHOR

LePla, F. Joseph, Parker, Lynn M.

SUMMARY

Brand management has become a major driver for companies today. The authors have developed a unique tool, the Integrated Brand Model, that has been employed by numerous companies, and here they give a step-by-step blueprint for implementing this.LePla, F. Joseph is the author of 'Integrated Branding Becoming Brand-Driven Through Companywide Action' with ISBN 9780749437206 and ISBN 0749437200.

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